Today’s episode of Stylist Soul Tribe Conversations brings us an inspiring interview with Alannah Zilkowsky, a stylist, salon owner, and web designer who’s transforming lives both locally and globally. Alannah’s journey is a unique blend of passion, purpose, and strategic growth, and in this episode, she shares powerful insights on giving back through service, building a location-independent business, and thriving without the need for constant social media engagement.
Who Is Alannah Zilkowsky?
Alannah Zilkowsky is a hairstylist and salon owner based in Edmonton, Alberta, Canada. With over 15 years in the beauty industry, she’s deeply committed to her craft and has expanded her skillset to include web design and SEO through her company, Breeze Web Designs. This entrepreneurial pivot allows Alannah to work remotely, giving her more freedom to travel and serve others.
One of her biggest passions is volunteering with HairAid, an Australian charity that teaches basic haircutting skills to individuals in underserved communities, empowering them to earn a living. Alannah has participated in multiple HairAid missions, working in countries like the Philippines and Guatemala, where she helps people transform their lives with a valuable trade.
How HairAid Creates Lasting Change
For Alannah, volunteering with HairAid is about more than teaching haircutting techniques. The charity operates projects in various developing countries, empowering women (and sometimes men) to generate income in areas where job opportunities are limited. As Alannah explains, the work isn’t just about cutting hair—it’s about creating sustainable change. With HairAid, participants receive training, tools, and mentorship, and Alannah finds herself coming home with a fresh perspective and a renewed sense of gratitude.
For any stylists inspired by Alannah’s journey, she shares practical ways to get involved with HairAid, from donating funds to volunteering directly. She emphasizes that no teaching experience is required—just a willingness to share your skills and an open heart.
Creating Breeze Web Designs for Freedom and Flexibility
Inspired by her desire to travel more and participate in HairAid projects, Alannah founded Breeze Web Designs, a business that offers web and SEO services specifically for salons and stylists. Her mission is to help beauty professionals attract their ideal clients without spending hours on social media. With a focus on Google My Business and SEO, Alannah helps salon owners leverage search engines to grow their clientele and reach people in their area.
For stylists frustrated by the constant demands of social media, Breeze Web Designs offers a breath of fresh air. Alannah shares how an optimized Google My Business profile and a professionally designed website can help stylists generate leads without relying on Instagram or Facebook.
Growing Your Clientele without Social Media
Alannah’s approach to marketing is unique in the beauty industry, where social media often feels essential. In this episode, she explains how she attracts 8-10 new client requests each month without posting hair content on Instagram. Instead, she uses Google My Business and SEO strategies to rank higher in local searches and reach people actively looking for salon services.
Alannah’s advice to stylists? Invest in a Google My Business profile, keep it updated, and use keywords in website headers and client reviews. By focusing on search engine visibility, stylists can build a steady flow of clients while reducing time spent on social media.
The Power of Community and Accountability
A member of Stylist Soul Tribe for over four years, Alannah reflects on the impact of community and accountability in her journey. She highlights the support, inspiration, and practical guidance she’s found within the Tribe, noting how monthly touchpoints and intentional connection have helped her stay focused on her goals.
For Alannah, the Tribe isn’t just about professional growth—it’s about being part of a community that encourages reflection, intention, and growth in all areas of life.
Key Takeaways for Stylists:
HairAid’s Impact: A rewarding experience that combines travel and service, empowering individuals to create a sustainable income.
Business without Social Media: Use Google My Business and SEO to reach new clients without feeling overwhelmed by social media demands.
Building a Remote Business: By creating Breeze Web Designs, Alannah can work from anywhere, allowing her to participate in HairAid projects and pursue her love for travel.
Community Matters: The importance of having a supportive network, as Alannah found in Stylist Soul Tribe, for accountability and inspiration.
Whether you’re a stylist, a salon owner, or simply someone interested in making a difference, this episode with Alannah Zilkowsky offers valuable insights on combining purpose with practicality. Tune in to hear more about her journey, and discover actionable tips to grow your business, serve others, and build a life of intention.
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