top of page

Coaching Spotlight: Autumn Rue’s Journey to Salon Ownership, Scheduling, and Pricing Strategy

Welcome back to Stylist Soul Tribe Conversations! In this special coaching spotlight episode, we dive deep into the inspiring journey of Autumn Rue, a talented nail tech and ambitious salon owner. Autumn has achieved remarkable success in a short time, transforming her vision into reality and navigating the challenges of salon ownership with grace and determination.

From Nail Tech to Salon Owner

Autumn Rue’s story is nothing short of extraordinary. At just 22 years old, Autumn has already opened her own booth rental space, Soul Beauty Wellness, and filled it with six talented stylists. Her journey began in November 2023, when she joined the Stylist Soul Tribe. In just six months, she accomplished what many take years to achieve, proving that passion and dedication can lead to rapid success.

Navigating the Challenges

As a new salon owner, Autumn faced the complexities of managing her schedule, setting appropriate prices, and ensuring her business remained profitable. Despite being highly intuitive, she recognized the need to adopt a more analytical approach to sustain her growth. This coaching session focuses on helping Autumn streamline her operations and optimize her pricing strategy.

Optimizing the Schedule

Autumn’s current work schedule is intense, with 48-50 hours a week spent serving clients and handling administrative tasks. Her goal is to reduce this to a more manageable 35-40 hours per week, allowing her to maintain her passion without burning out. We discussed the importance of setting consistent hours and the benefits of pre-booking clients to create a stable and predictable workflow.

Strategic Pricing Adjustments

One of the key areas we tackled was Autumn’s pricing strategy. Her current rates varied significantly, leading to inconsistencies in her earnings. By analyzing her services and calculating her earnings per minute, we developed a more streamlined approach. Autumn is now set to standardize her pricing to $80 per hour, ensuring she is fairly compensated for her time and effort.

Implementing a Price Increase

Raising prices can be daunting, but it is essential for maintaining a sustainable and profitable business. Autumn plans to implement a significant price increase starting July 1st, with a 30-day notice to her clients. This strategic move will help her balance her workload and ensure she continues to deliver high-quality services without compromising her well-being.

Looking Ahead

Autumn’s journey is a testament to the power of determination and smart business practices. By embracing change and making strategic adjustments, she is poised for continued success. This coaching session is just one step in her ongoing journey, and we look forward to seeing her business thrive.

Tune In and Get Inspired

Join us in this insightful episode as we explore Autumn Rue’s journey to salon ownership, her strategies for optimizing her schedule, and her approach to implementing a successful pricing strategy. Whether you’re a seasoned stylist or just starting out, Autumn’s story offers valuable lessons and inspiration for anyone looking to elevate their business.


Be sure to listen to the full episode to hear all the details and insights from Autumn Rue’s inspiring journey. Don’t forget to follow us on social media and subscribe to our podcast for more empowering stories and coaching sessions!

0 views0 comments


bottom of page