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New School Leadership in Salons: Insights from Nina Tulio


In our latest episode of Stylist Soul Tribe Conversations, we had the pleasure of hosting Nina Tulio, a renowned salon business success educator. Nina shared invaluable insights on new school leadership in the beauty industry, emphasizing the shift from fear-based management to confidence-driven leadership. If you’re a salon owner or stylist looking to elevate your business and leadership skills, this episode is a must-listen. Here are some key takeaways from our conversation with Nina Tulio.


From Fear to Confidence: A Leadership Evolution


One of the standout themes from our discussion with Nina was the evolution from old school, fear-based leadership to a new school, confidence-based approach. Traditional leadership often relied on control and fear, worrying about losing clients and stylists. Nina advocates for a more confident, value-driven approach. By understanding and solidifying your brand, core values, and mission, you can lead with confidence, attracting the right team and clientele to your salon.


Nina’s Journey: From Salon Owner to Educator


Nina’s career path is a testament to her resilience and dedication. Starting from vocational school, she navigated through various roles, including managing multiple salons and becoming a business partner. Her journey took her from Florida to Pennsylvania, where she opened her own salon amidst financial challenges. Through perseverance and strategic decision-making, Nina turned her salon into a thriving business.


Selling a Salon: A Two-Year Strategy


One of the most enlightening parts of our conversation was Nina’s detailed account of selling her salon. Unlike many, Nina sold her business at its peak, thanks to a well-thought-out two-year strategy. She emphasized the importance of positioning your salon to function independently of you. By ensuring consistent sales, solid profit margins, and robust systems, Nina set her business up for a successful sale. This insight is invaluable for any salon owner considering an exit strategy.


Embracing a People-First Culture


Nina passionately discussed the importance of a people-first culture in salons. This approach centers on coaching and supporting team members based on their personal and professional goals. By investing in your team’s dreams and aspirations, you create a motivated and dedicated workforce. Inclusivity, safety, and fun are integral to this culture, ensuring that your salon is not just a workplace, but a community.


Practical Advice for Salon Owners


Nina’s practical advice for salon owners struggling with leadership challenges is to focus on the deeper ‘why’ behind their business. She stresses the need for clear, concise action and continuous learning. By stepping outside the beauty industry for leadership training, salon owners can gain fresh perspectives and skills. Nina’s recommendations include resources like Simon Sinek’s books and Tony Robbins’ courses, which provide valuable insights into effective leadership.


Handling Difficult Situations with Grace


We also delved into handling difficult situations, such as a stylist leaving on bad terms. Nina’s advice is to reassess why it happened, take accountability, and use the experience to improve your business practices. This reflective approach not only helps in healing but also strengthens the trust and bond with your remaining team.


Nina’s Resources and Contact Information


Nina offers a wealth of resources for salon owners and stylists on her website. From profit calculators and pricing classes to one-on-one coaching, there’s something for everyone looking to grow their business. You can follow Nina on Instagram at @NinaTulio, where she actively engages with her community and shares valuable insights.




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