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Niche to Rich with Angie Mamone: How Specializing Can Elevate Your Beauty Business

Welcome to another episode of the Stylist Soul Tribe Conversations podcast! Today, we're excited to bring you a value-packed conversation with Angie Mamone, the founder of Behind the Extensions (BTE), a comprehensive course that revolutionizes how hairstylists approach their extension business.

The Need for Specialization

In a saturated market where everyone is vying for attention, how do you make yourself stand out? Angie Mamone believes the answer lies in specialization.

"Specialization isn't just a buzzword; it's a business strategy," says Angie. "When you specialize, you not only hone your skills but also elevate your value in the market. Clients will seek you out because you offer something unique."

What Does Specialization Mean?

For Angie, specialization is about becoming the problem-solver in a particular niche. "It's about being the go-to expert," she says. "It's not just about knowing how to place the bead or color the hair. It's about being able to solve problems that most people in your industry can't."

The Journey to Specialization

Angie shares her own journey toward becoming an extension specialist. Starting with general hairstyling services, she eventually found that her true calling was in extensions. "It was draining to be everything to everyone," she recalls. "When I decided to specialize, I was able to attract clients who were willing to pay a premium for my expertise."

Templates and Resources: A Game-Changer

One of the highlights of Angie's Beyond the Extension course is the abundance of templates and resources. "I've tried to make this as user-friendly as possible," she says. "From pre-visit checklists to post-visit care, I've created templates that you can customize to fit your own business model."

The Four Ps: A Framework for Success

Angie’s BTE course is structured around what she calls the "Four Ps":

  • Pre-visit: Includes sales strategies and automation.

  • Post-visit: Focuses on automating aftercare and follow-ups.

  • Pricing: Dives deep into the economics of extension services.

  • Positioning: Discusses how to establish yourself as an expert through social media.

Is Specialization Right for You?

Angie believes that you should consider specializing if you're passionate about a particular service or if clients are already flocking to you for that service. "It's either about what lights you up or what you're naturally good at," she says.


The takeaway from this conversation with Angie Mamone is clear: Specialization is not just a trend; it's a powerful strategy that can define your career and elevate your business. By zeroing in on what you do best, you can carve out a unique space in the beauty industry and become the go-to expert that clients are willing to seek out and pay a premium for.

Thank you for tuning into this enriching episode with Angie Mamone. If you want to take your hairstyling business to the next level, specializing might just be the path for you. Make sure to check out Angie's Beyond the Extension course for valuable resources that can help you on your journey to becoming a specialist in your field.

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